Finance Digital Speed Dating
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I think blogger outreach should be more like speed dating. Heather Rast is Principal of Insights & Ingenuity, a brand-building Internet.
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Bolstering British talent from outside London
What makes LongIslandMatchmaking. Maybe you’re too busy to meet new people outside your general network of friends, or you just don’t want to date them. You might be picky and haven’t been meeting other quality, relationship-minded men or woman, you’ve always dreamed of meeting. Avoid The Karpman Drama Triangle at all costs. More and more, matchmakers are finding that reacting to and teaching singles about the problem of dysfunctional communication between couples, families, and friends, is as a way to motivate singles to take responsibility for their relationships and how they communicate.
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The lure of this and the heritage of Adland means that many fresh graduates are itching to make it in the big smoke. Representatives from the likes of Newcastle, Exeter, Leeds and Bournemouth, etc fly the flag for their respective regions and their businesses are booming. For Ingenuity — where I am an advisor — so much of the business growth in the past year is down to successful out-of-London agencies, and this reflects the state of the industry as a whole too.
People want options, they want quirky agencies with unusual offerings and mindsets accumulating ideas from a variety of places. Engaging with agencies across the region consistently is no mean feat, but let it lapse is to let the industry risk recycling the same opinions, the same ideas and repeating the same conversations.
Focussing on a wider demographic opens up a whole new area of thought leaders. The key to bolstering talent is balancing the fusion of agencies that come from London and those from wider areas and encouraging everyone to learn from one another. Value should be established based on specific expertise, not geography. In line with this, we spoke to a range of agencies in our network based outside the M25, to uncover their views on their out-of-London location and reveal why their clients are attracted to working with them.
Tom Keeping, Founder of Keeping based in Bournemouth, explained how through growing his business he realised the great potential of talent he had access to. For example, some processes require as few as one or two face-to-face workshops, with the rest being possible via video conference. Arabella Lewis-Smith, founder and principal at Creative Design agency Salad, moved from London to be near the sea, in order to achieve her goal of having a creative career in a seaside location.
Marketing & Events Website
Event spoke to Chris Kemp, CEO of consultancy Ingenuity, about its speed dating sessions for brands and agencies, and its ultimate business goals. Along with my business partner Shaun Varga, I set up the company to match agencies with brands in specific disciplines, including experiential, advertising, digital and content. The way we do things has developed significantly over the last 10 years. We now even help brands to find agencies, working as an intermediary.
Alongside the areas of the business listed above we have created an events division that brings agencies and brands together. This allows up to 15 brands to meet 15 agencies around a specific topic, such as experiential, shopper marketing, CRM, digital and social content.
They do this by running speed dating events, as well as providing more personalised consultancy services such as lead generation, content creation and PR.
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One Minute With… Chris Kemp, Ingenuity
LC Ljubljana, one of the founding LCs of EESTEC, has been active for more than 30 years, and since then our members have been setting high standards with their enthusiasm and ingenuity. Our home institution is the University of Ljubljana, with our members studying at the Faculty of Electrical Engineering and the Faculty of Computer and Information Science. In our local environment, we organize different lectures, soft skills trainings, promote interesting events.
The biggest and most important annual local project is JobFair, which we first organized in It’s an event where companies can meet their potential employees and students can take their first steps of building a career. The fair consists of booth presentations of numerous companies as well as interesting lectures, moderated discussions and speed dating with employers.
Since it was established 10 years ago, The Ingenuity Network has grown into a thriving community of over individuals. Here, we feature examples of how some of those individuals have benefited from working with The University of Nottingham. This month our featured member is Samantha Tema of Body Aspect. Sam is the Development Manager at Body Aspect, which provides a 3D breast assessment service to NHS Clinical Commissioning Groups which gives them an objective way of assessing patients requesting breast reduction or asymmetry correction.
One aim of the project is to develop an image portal that will allow users to view their 3D scans from their personal devices. Given the increased health risks associated with being overweight or obese and the growing number of people falling into this category, we feel our technology can be of real social benefit.
Stay informed with the latest business networking events around Ottawa! If you know of a local or industry event taking place in Ottawa that you’d like to see featured on our website, please let us know. Ever wondered what it takes to drive a successful business?
Indiscriminate pitching by literary reps, media and PR agencies, and wear-many-hats folk anxious for some attention for their companies is getting out of hand. Imagine what the content marketing managers handling editorial for large companies with heavily trafficked blogs have to contend with. We all have a job to do. Sometimes our jobs involve building momentum to tactically support an objective.
Pitching bloggers has grown to an accepted practice in a time where people connect digitally around topics of common interest. Building the foundation for a relationship with a blogger is a lot of work, but blogger outreach can be effective. I think blogger outreach should be more like speed dating. In speed dating, both sides want to put their best foot forward.
Annoying habits are left at the door, sensitive topics are put on a shelf, and distasteful behaviors are curbed. In speed dating, neither party has any expectation of the other. Because the parties have no prior knowledge of one another, there are no preconceived ideas of dinner, a movie, or drinks. But if you enter into the pitch placing no expectation on the outcome, your pitch language will subtly shift.
I like a softer, less overbearing approach.
This year we are asking you to participate and celebrate the spirit of YSEALI through community service throughout the first week of December December These acts of volunteerism will benefit not only you but those around you. By giving goods, services, and time at no cost to those around you, you are strengthening your community and empowering yourself as a leader.
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While Stroy Moyd is certainly comfortable doing his thing at clubs all over America and opening for superstars like Dave Chappelle and Tracy Morgan, the Oakland-based comedian has just as much fun showing off his wit and ingenuity in a very different kind of venue. A part-time driver for Uber and Lyft, Moyd earned national attention when he turned his Prius into the location for a speed-dating game show he called “Rideshare the Love.
The self-produced video — in which he hooked up blindfolded contestants with potential suitors in his backseat — went viral after it debuted on Worldstar Hip Hop in Besides bringing some joy to lonely singles, the clip gave a well-deserved boost to a stand-up who’s long been appreciated in California’s comedy scene for his fun energy and loopy observational humor.
Stroy Moyd’s comedy career began at the age of 15, when he did his first open mic night at a cafe near his family’s home in Berkeley. With the viral success of “Rideshare the Love” came new opportunities for Moyd and Hella Funny Entertainment, the comedy production company he founded to host and present events throughout the Bay Area. He got to tell listeners all about it when Hannibal Buress — a friend since they performed together with Eric Andre in San Francisco in — interviewed Moyd for his Handsome Rambler podcast in More endeavors for Moyd and Hella Funny will keep comedy fans entertained whether or not they end up finding love in the back of his ride.